Identity &
Purpose Coaching

You’ve spent years moving through life in ways that kept you safe, successful, or simply afloat. You’ve navigated expectations—family, cultural, professional, internal—and you’ve carried the weight of proving yourself in spaces that weren’t always made for you. Now, something in you is asking for more truth, more alignment, and more you.

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Whether you’re navigating a life transition, exploring identity, or reimagining what fulfillment and success look like, ElevateShift Coaching offers a grounded, supportive space to reconnect with clarity, confidence, and direction.​ This is where you come home to yourself—where growth feels authentic, sustainable, and entirely your own.

• A shift in identity or a search for deeper purpose

• An inner critic or imposter syndrome that’s getting louder

• Systems or environments that undervalue your strengths

• A desire for work that feels meaningful and aligned

• A transition that feels bigger than a job, title, or life stage

• A sense that you’ve outgrown old roles, expectations, or versions of yourself

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I work with women, immigrants, creatives, leaders, founders—and anyone moving through personal, professional, or identity transitions. ​

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You’re not looking for quick fixes. You want clarity, grounded confidence, and a space where your growth, purpose, and full identity are understood and supported.

You want to feel more aligned and grounded in who you are—
with clarity about your next steps in life and work.

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You’re seeking:

• Direction that feels true to you

• Confidence that’s steady, not superficial

• A quieter inner critic and stronger inner authority

• Healing from experiences that made you play small

• Alignment between your values and how you live, work, and lead

• A life shaped by your truth—not expectations

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Your personal and professional shifts aren’t separate—
they’re connected parts of your evolving identity.

Identity-centered, equity-aware coaching
A space where your full lived experience is seen and understood—no shrinking, filtering, or over-explaining. This is a space that honors your culture, race, queerness, and all the intersections that shape how you move through the world.

A liberatory approach to growth
No hustle culture or toxic positivity—just compassion, clarity, and tools that honor your humanity.

Support for both the inner and outer journey
We explore who you’re becoming and how that shows up in your relationships, boundaries, and career. You get space to heal the inner critic and step into confidence.

Transformation from within
This isn’t about performing a version of success—it’s about reclaiming your voice, your power, and your path. 

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Why Work With Me

I bring a blend of lived experience, professional insight, and certified coaching. As an immigrant, woman, and marketer who built a multi-country career, I’ve learned what it means to grow, lead, and evolve while honoring who I am at my core.

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I’ve lived the realities of:

• Sustaining confidence and authenticity while navigating doubt, bias, and cultural pressure

• Balancing personal values with expectations in work, life, and leadership

• Leading with empathy and integrity—even without supportive models

• Constantly adapting to build a life and career aligned with my values

• Choosing authenticity instead of shrinking, over-performing, or people-pleasing

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These experiences deeply inform every coaching session. I understand both the emotional layers and the structural realities of your life and work.

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I combine:

• ICF-accredited, award-winning coaching

• 15+ years of brand, marketing, and cross-functional team leadership experience

• Experience navigating complex roles, responsibilities, and cultural contexts

• An MBA and strategic business insight

• A deeply human, identity-conscious, equity-aware lens​

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This means you get both emotional insight and practical clarity. With me as your coach, you gain a space to reconnect with your authentic voice, clarify your path, and grow with confidence, integrating personal and professional life in a way that feels sustainable, empowering, and fully your own.

We may explore:

• Strengthening self-trust and inner authority

• Quieting the inner critic and navigating imposter syndrome

• Identity shifts, transitions, and purpose exploration

• Releasing inherited narratives and internalized pressure

• Healing people-pleasing, burnout, and over-responsibility

• Grounding practices for clarity and capacity

• Values-aligned decisions in life, relationships, and work

• Boundaries and self-advocacy in all areas of your life

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Each session meets you exactly where you are—your pace, your story, your evolution.

The clarity you’re seeking isn’t missing—it’s waiting to be uncovered.

​This work is about remembering who you are beneath the noise, the pressure, and the expectations. Coaching doesn’t change you—it helps you come home to yourself.