Impact-Focused
Founder Coaching

You started your business to make a difference—not to burn out chasing someone else’s idea of success.

At ElevateShift, we support purpose-driven founders and entrepreneurs to grow sustainable, values-aligned businesses while developing the kind of grounded, humane leadership that makes that growth possible. 

 

Through coaching—and, when needed, strategic brand and marketing consulting—you’ll gain clarity, confidence, and strategy that honors both your mission and your well-being. 

My work is designed for entrepreneurs balancing mission, meaning, and growth—especially women, immigrants, and creative founders who rarely see themselves reflected in traditional business advice.

 

As a purpose-led founder, you may be experiencing:​

• Feeling pulled between your mission and what the business world says “works”

• Trying to grow without burning out, selling out, or losing your “why”

• Navigating visibility and leadership without a model that reflects your identity

• Building an equitable, human-centered culture from day one

• Making decisions amid uncertainty, self-doubt, or internal pressure

• Balancing sustainability with meaningful impact

• Wanting growth that feels aligned — not forced or performative

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You’re not looking for shortcuts or templates. You want intention, clarity, and a way of building that feels like you.

Founders like you are seeking:

• Strategic clarity grounded in your own vision—not someone else’s formula

• A business that supports your life, energy, and well-being

• Leadership guidance that’s inclusive, empathic, and values-driven

• Sustainable growth that doesn’t rely on burnout or constant urgency

• Confidence in your voice, identity, and decision-making

• Support that honors your mission and your humanity

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These aren’t separate “business” and “personal” goals—they’re intertwined. Your business grows when you grow.

Authentic Strategy, Not Hustle Culture

You get thoughtful, tailored guidance that helps you grow sustainably—without pressure, overwhelm, or misaligned tactics.

Identity-Aware, Values-Aligned Leadership Support

Your lived experience, culture, and identity matter.
You don’t have to shrink, over-explain, or contort yourself to fit a mold that wasn’t built for you.

A Human Approach to Business Growth And Leadership

You’re supported as a whole person—your capacity, relationships, and well-being included. This is where your leadership development and business strategy finally work together, not against each other.

Collaborative, Clear, Purpose-Driven

We co-create strategies and decisions that align with your vision, your impact, and your long-term sustainability.

No templates. No one-size-fits-all formulas. Just grounded clarity, aligned growth, and real partnership.

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Why Work With Me

I bring a blend of lived experience, entrepreneurial insight, and certified coaching that uniquely positions me to support purpose-driven founders navigating business and leadership challenges. As an immigrant, woman, marketer and founder who has launched businesses and led cross-cultural teams, I understand the tension between staying true to your vision and values, and meeting real-world demands.

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I’ve lived the realities of:

• Balancing purpose and values with the practical realities of running a business

• Growing sustainably professionally without sacrificing health, relationships, or purpose

• Navigating visibility, leadership, and decision-making without a template that fits 

• Making strategic choices that honor both values and long-term business goals

• Managing uncertainty, and the emotional labor of leading cross-functional teams

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I combine:

• ICF-accredited, award-winning coaching

• Hands-on entrepreneurial experience and strategic business insight

• Expertise in brand, marketing, and growth strategy with global leaders—Unilever, HP, RSA, Invisalign, and Stanford Medicine— across multiple industries

• MBA knowledge

• A deeply human, identity- and values-centered lens

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This means you get both strategic clarity and emotional insight. With me as your coach, you gain space to strengthen your decision-making, grow your business sustainably, and lead in a way that honors your mission, your well-being, and your long-term impact.

Depending on your needs, we may explore:

• Vision and values clarity for aligned decision-making

• Sustainable business growth models that fit your capacity and goals

• Leadership development rooted in empathy, equity, and authenticity

• Purpose-driven brand and marketing clarity (when aligned with scope)

• Boundary-setting, time stewardship, and burnout prevention

• Building equitable foundations for team, culture, and operations

• Confidence, self-trust, and owning your voice as a founder

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Every session meets you where you are—your pace, your evolution, your business.